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Are you ready to learn the tools that set you up for success and enable you to evolve into the best version of yourself?

Hi Will Polston here,

I’m holding an event and there’s a very good chance that it’ll be of tremendous benefit to you.

But before I explain exactly why I’m putting the event and why I think it’ll be very valuable for you, let me just tell you who I am and how I came to be running this event.
As I said, my name’s Will and in lots of circles I’m known as “the mindset guy”.
Unsurprisingly, that’s because I focus on helping people with their mindsets, with the specific aim of aiding them to become the best version of themselves.
I’ve been doing it for nigh on a decade now, and in that time I’ve helped hundreds of people to break free from the shackles that were holding them back and truly unleash their potential.
As you’ll see from the kind comments and videos on this page, what I do really does work, and if you keep reading, I’ll show you exactly what I’m going to achieve with you at the event, and what you’ll walk away with after just two day in a room with me.

But anyway, enough about me – let me explain who this event is for:

  • You’re an entrepreneur, and you’re doing okay but you’re ambitious and you know you want to do better.
  • You’re currently employed by someone else, but you’ve got ambitions to run your own business.
  • You already have a part time business, but it’s not making you the profit you want, and you need to grow significantly in order for it to become a full-time business and deliver you the profit you want.
  • You don’t want to settle for mediocrity, and you know that you’ve got potential inside you; you just don’t necessarily know how to unlock it

If any of those definitions seem to fit where you’re at, then you’re reading the right information about the right event.

Because that’s EXACTLY who “Unlock Your Potential” is for.

You see, I designed this two-day training session as a direct result of my own experiences, which have been very similar to where you’re at right now.

It was only four years ago now that I made the decision to jump ship and go it alone, but before the previous six I’d just been playing around with the idea of self-employment.

I was trying to run a business, but I was petrified of it not working, so I still had my full-time job.

And to be honest, it was a nightmare.

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I hadn’t developed enough self-belief in what I could do and what I was capable of and consequently I just couldn’t quite bring myself to jump headlong into a self-employed state.

And when I was working on my ‘side hustle’, I wasn’t even doing the important stuff.

I ended up spending a lot of time faffing about with the pretty parts of launching a business, like finetuning the perfect website, designing logos and choosing colours, and completely neglecting the stuff that actually makes a difference: the marketing and selling.
But what I know now is that all of that dilly-dallying was just time wasting.
If I knew then what I know now about action taking, I reckon my business would be double where it is now.
But you live and learn.
Thing is, looking back I know exactly WHY I was so petrified about the idea of actually going hell for leather on my own business.
And it all comes back to fear.
All around me was negative reinforcement; both in my own head and in all the conversations I was having with my family and friends.
Many people told me over and over again that my business idea just wouldn’t work and that I should stick in my nice, safe and stable job.
I didn’t have the confidence in my ability to get enough customers to pay the bills and keep the lights on, and given that I had a pretty nice lifestyle already at that point, I was terrified of losing all that because I’d backed myself and failed.
The more I thought about the business, the more it scared me – I was crippled by the idea of taking on staff members and having to be responsible for them, and providing them with the money they needed to pay the mortgage and live how I am used to living.
I worried that if I hired the wrong person, it’d cost me loads of money, or they’d annoy my customers and I’d lose the revenue.
I was anxious about the idea of being on my own, and holding myself accountable.
I could go on, but you get the point.
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“I attended Unlock Your Potential and all I can say is WOW! It’s such a powerful, life-changing day. Everyone in the room arrived with different stories & goals but we all left with clarity, motivation & a new found energy to become the best version of ourselves. Will is a genius at drilling down into the smallest details of your goals & actions to ensure you can be successful!”

Charlotte Souber – Hour 25

I knew I had a great idea; a fantastic service that would actually help people and make their lives better, but I was just so damn scared of putting all my eggs in one basket.


Anyway, if you’re reading this, the chances are that you’ve been nodding along.
Because one of the biggest things I’ve realised over the last 9 years is that I’m definitely not the only person who’s had these thoughts and fears.


I’m not the only person who fully believes that they’ve got something seriously amazing to share with the world, but has struggled with the confidence to really commit to it and make sure that it happens.


There are loads of us. Brilliant people, with brilliant ideas and bowlfuls of ambition.

But here’s the thing: ambition is NOTHING without implementation.

Ideas are just ideas, unless you can turn them into a reality.

And in business, unless your ideas become a reality, you don’t reap any of the reward or benefit.

We’ve all got different levers and motivations in life.

Maybe you want flexibility – you’d love more family time, or you just want to be able to drop the kids off at school every day.

Maybe you want to go on fantastic holidays, and spend quality time with the people you love in beautiful places.

Or perhaps it’s a bigger and better house you’re after, or shinier and speedier car.

Or maybe you simply want to break free of the cycle of working for bosses who don’t appreciate what you bring to the table, and you want to take control of your own destiny, not having to worry about redundancy or anything outside of your control.

“Will’s course was excellent and it has changed my behavior instantly. By understanding the deeper reasons why we have goals, and creating a process to achieve them and avoid stumbling blocks, I have managed to create and implement a great plan for the New Year. I can feel it working already!”

Chris Branch – Forte Physical Health

Whatever your goal, whatever your drivers, whatever you want to achieve, experience has taught me that if you’re motivated, determined and driven enough you CAN achieve it.

But I’ll also tell you, that in my experience, people don’t achieve anything substantial unless their mindset is right.

The people who succeed are the ones who are able to say goodbye to all those fears and all those criticisms, all of those voices in your head telling you that you can’t do it, and all those well-meaning family members who tell you that going it alone is the worst thing you can do.

And that’s what I did.

Over time I learnt that there were certain actions I needed to take in my business life, and when I took those actions, the problems, the fears and the worries just evaporated.

They were no longer holding me back.

And the results speak for themselves.

“The Make It Happen course changed my life entirely. Will is a fantastic speaker and really knows how to get the most out of you, so that you can get the most out of yourself. My outlook towards everything is much more positive and productive all thanks to the course. I have and will continue to recommend it to absolutely everyone. I cannot think of one person that wouldn’t benefit from a Make It Happen course.”

Mike Brummitt – Liquid Gifts

“I went to Unlock Your Potential as I was looking for clarity on my purpose and what I wanted in my business and was ready to be challenged on any thoughts or behaviours that may be stopping me doing this – the time was right!  The day was packed with content, resources, and questions to reflect clearly on what I wanted and what was important to me deep down, as well as what was stopping me and what I would lose if I let that continue.  We gained understanding on what influences me and how I can change that, why I want to change it, where I am right now and where I want to be. There were spatial and group exercises to create accountability and actions, as well as many a-ha moments as Will was working through the content with us. The content was easy to relate to and process, and we came away feeling energised, inspired, motivated and ready to take action, and a few days on, I already miss being in that environment! Will is a delight to be taught by, and makes the day fun as well as informative, and I can feel and I experienced his genuine desire to help others succeed.  I would highly recommend this day.”

Victoria Smith-Gillard – Canine Assisted Therapy Practitioner

I now spend my days doing what I love, coaching people to be the best versions of themselves and sharing advice, tactics and strategies with some of the smartest business owners and individuals in the UK
Maybe you don’t want to be a ‘coach’ like I am, but if you’ve read this far then I’m guessing you’d like a result on the same sort of scale.
You’re here because you do have this feeling, this sense, that you’re not fulfilling your potential, and you know that you need take action in order to unlock it, and in order to be the best possible version of yourself.
And that’s EXACTLY why I run ‘Unlock Your Potential’ – one of my flagship immersive training courses.
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During short, sharp and energetic sessions throughout the event, you’ll learn how to unlock your potential, develop a success mindset and evolve into a better version of yourself, including:

clarity. action. accountability.  

Creating Your Vision

Finding your true purpose and mission in life that will allow you to live your best life and serve people to the best of your ability

Identifying Your Values

This is all about finding out what is most important to you which will enable you to have the life and business you truly want

Overcoming Your Limiting Beliefs

This is one of the most important sessions of the event. Here we will banish all the limiting thoughts that are holding you back to allow you to go after everything you want without the doubt that holds you back.

Setting Goals For Success

Most likely you’ve set goals before, however for most people they are never achieved. That’s why we’ll work together to set goals that you can and will achieve.

Evolve Your Thinking

Your thoughts are everything. If you can uplevel your thinking, you can uplevel your business and uplevel your life. In this session I show you how to do that to get the results and success you want.

Morning Routine Magic

this is a game changer that is so easily overlooked. In this session, we’ll create the ideal morning routine that will set you up for a successful, productive and positive day

Mastering Your Time

We’ve all got the same amount of hours in the day. It’s how you use them that’s the game-changer. Here I’ll show you how to use your time most productively to get everything you want to be done.

Habits That Stick

You hear the word consistency a lot. It’s a go-to buzzword and rightfully so. What you do every day is what will get you results. In this session we’ll go over how to create lasting habits that lead to the success you want.

Dissolve The Fear

We’ve all got things that hold us back. Some of them we recognise, but others we’re not even aware of. We’ll dive deep into this, and help you identify your fears, both the obvious and obvious and – crucially – share strategies for how to eliminate them.

Selecting Strategies For Success

Success doesn’t happen by accident. There is a process, a system, a recipe. And that’s what we’ll close the day by discussing in detail – the recipe that’ll take you from where you are now to where you want to be, and how to get there as quickly as possible.

And so much more…

Look: I want to get one thing straight here, this isn’t “woo-woo”, psycho-babble. Everything you’ll learn at Unlock Your Potential is real-life, real-world stuff that I’ve used and my clients have used to experience significant success.

Each session is designed, not just to get your mindset right, but to give you a shortcut to success, and I’m very confident that when you attend the event, you’ll walk away with a much better ability to reach your goals and get where you want to be.

In fact, I’m so confident that I’ll guarantee it.

Come to Unlock Your Potential, stay until the end of the event and if you feel like it hasn’t been a good use of your time, all you need to do is come and let me know and I’ll refund you every single penny.

“Okay Will, I’m interested, but I want to know what sort of event this is…”
If you’ve been hanging around business and personal development type events for a while, then you’ll know firsthand that there are a lot of different types of events.

But I’m pretty confident you’ve never been to an event like this before.

It’s not one of those big, huge ‘arm waving’ type events, and there’ll be no burning coals in sight.

It’s also not one of those ‘pitch fests’ where you can get in for free, but you have to listen to six hours of slick salesmen (say that ten times fast).

Instead, it’s an intimate gathering of two or three dozen people who are committed to success, and committed to truly unlocking their potential.

Don’t worry, I won’t make you overshare with the person next to you, but I will make sure that you get plenty of time to get any questions or challenges answered properly.

It’s a workshop style format, so there’ll be talking bits from me, a few group exercises and workbook tasks; so it won’t just be one person droning on at the front.

What Will Be Different When I Walk Away From The Event?

This, for me, is the MOST important question.

There’s no point in attending events like this if nothing changes as a result.

But unfortunately, that’s the case at a lot of business and personal development events.

You might write some stuff down in your notebook, but when you get back home and the enthusiasm fades, you just return to the same way of doing things, and you go back to the same old results.

This event is different. It’s designed specifically with ACTION in mind; that’s why my mantra is ‘make it happen’.

My goal for every single Unlock Your Potential delegate is that you leave the room at the end of the event with a strong, solid plan for how you’re going to achieve what you want, and reap the rewards for you and the people you care about.

Where and When is it?

The next date of 2020 is 19th and 20th September 

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Where is it?

The County Hotel Chelmsford
29 Rainsford Rd

There is free parking available.

Your Investment – £597+VAT

Til the 21st August 2020 at 5pm, you can secure your early bird spot for £247+VAT!
Chances are that if you’re still reading this, then you’re very interested in attending Unlock Your Potential, and you’re just waiting for me to get around to telling you how much your investment will be.

So let me remove the suspense:

A regular ticket to Unlock Your Potential is £597 and when you consider that this gets you a full 2 day immersive workshop with yours truly, plus an intimate grouping of highly ambitious people, I’m sure you’ll agree that it represents fantastic value.

A 1:1 day consultancy session with me is a minimum of £1800+VAT so to get a full 2 days round a table for a fraction of that price really does represent fantastic value.

PLUS… I always put my money where my mouth is.
That’s why I’m not only offering at the cheapest price it will ever be but you’ve also got my 100% no risk, no quibble, money back guarantee!
The Evolve Network members, listen up! We ALWAYS reward loyalty which is why we have a cheeky discount for you to get a further£100 off this discounted price! Just check your emails for the exclusive code.

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See What Our Attendees Have to Say…

So, what do you say?

There are certain moments in our careers where we’re faced with choices.

And the choice we make will depend on what our future looks like.

I don’t know about you, but this feels like one of those moments.

Either you can keep doing what you’re doing, and hope that things improve drastically, or you can take action, secure your seat at Unlock Your Potential and take control of your own destiny.
There are certain moments in our careers where we’re faced with choices.

And the choice we make will depend on what our future looks like.

I don’t know about you, but this feels like one of those moments.

Either you can keep doing what you’re doing, and hope that things improve drastically, or you can take action, secure your seat at Unlock Your Potential and take control of your own destiny.

Only you can decide which choice to make, but if you’re hungry, ambitious and you want to be the best possible version of yourself, my recommendation is that you secure your seat now.

You see, although we’re all different, one of the things that I’ve come to realise over the years is that there’s one characteristic that splits us all into two groups.

Either we’re action takers, or we allow the current to just drift us along.

One group takes control of their lives, and takes action to secure the things they want, whether it’s more money, a better lifestyle, love, more free time, better health or any other desirable thing you can think of.

The other group doesn’t take action. Instead they either hope that things will turn around for them, or they’ll bemoan the fact that their life isn’t where they want it to be.

Which group are you in? I guess now’s the time you’ll find out for sure.

Either you can take action, and secure your ticket to Unlock Your Potential, and reap the benefits that come from attending, safe in the knowledge that your investment is guaranteed and risk-free as a result.

Or you can do nothing.

I know which one I’d pick, which is why the me of 5 years ago would be clicking the button below right now.
I urge you to do the same – click that button right now, join me in Chelmsford on the 11th-12th of May and take control of your future.

I hope to see you then.

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Frequently Asked Questions

The timings are 8:30am until 7:30pm on the Saturday and 8:30am until 5:30pm on the Sunday and the event is being held at the County Hotel in Chelmsford.

Since 2009 Will has helped thousands of people develop their mindset to become the best version of themselves.

He’s renowned for his high energy, cheeky Essex boyness (yes thats a word) and ability get people to get really clear on what it is they want in life and take action to achieve it. He probably can empower anyone to achieve anything.

As well as dramatically changing the lives of those he’s worked with, Will has a number of academic qualifications in this area too including:

  • Youngest British Male Member of the International Coaching Federation (The worlds only globably recognised coaching body)
  • A Neuro Linguistic Programming Master Practitioner
  • Certified Master Coach

Safe to say, he knows what he’s talking about.

Register your place today and attend Unlock Your Potential. Absorb every bit of information Will has to offer. You will already be taking action before you have even left for the day.

And if by the end of the day, having attended, you don’t think it was worth every penny you paid – and more – just let us know and we’ll refund your investment in full – no questions asked.

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get the results you need,
at a faster pace


A two day course for those who want to tap into their potential and learn the skills to make a positive change in their personal life and business goals.


A life-changing two day event featuring a multitude of personal development speakers and activities to inspire positive change.