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Would you like a Personalised Roadmap for Becoming More Successful – Personally and Professionally – In the Next 6 Months and Beyond?

Join me on the 6th and 7th November where I’ll hand you the tools and knowledge you need to evolve into the best version of yourself – faster than you ever believed possible.

If you’re an ambitious professional, budding business owner or just someone who just wants to truly fulfill your potential, this could be the most important thing you read this year.

Hi, Will Polston here.

You may not know who I am, and that’s ok, because I know you’re not here because of me.

You’re here for YOU.

The fact that you’re reading this letter tells me that you want to live a more fulfilled and inspired life.

I’ve been helping people achieve just that for almost 10 years now, and in that time I’ve helped hundreds of people to break free from the shackles that were holding them back and truly unleash their potential.

On the 6th and 7th of November, I’m going to be running an event that has transformed the lives of hundreds of people just like you. And over the next few minutes, I’m going to show you exactly what you’re going to achieve from spending two days with me.

Secure Your Space

Fill in the form below to secure your space at Unlock Your Potential Virtual on the 6th and 7th of November  

    We respect your privacy and do not tolerate spam and will never sell, rent, lease or give away your information

    This event is for you if…

    • You’re an entrepreneur, and you’re doing ‘okay’ by other people’s standards, but you’ve got so much more you want to achieve and you need help doing it.
    • You already have a part-time business, but it’s not making you the profit you want, and you need to grow significantly in order for it to become a full-time business and deliver the profit you want.
    • You’ve been furloughed or laid off due to the current state of affairs, and you’ve decided now’s the best time to make some positive changes that will benefit you for years to come.
    • Or you don’t want to settle for mediocrity, and you know that you’ve got potential inside you; you just don’t necessarily know how to unlock it.

    If any of these definitions seem to fit how you’re feeling, then you’re in the right place.

    Because that’s EXACTLY who “Unlock Your Potential Virtual” is for.

    I designed this two-day training session as a direct result of my own experiences, which have been very similar to where you are right now.

    It was only four years ago now that I made the decision to jump ship and go it alone, but before the previous six I’d just been playing around with the idea of self-employment.

    I was trying to run a business, but I was petrified of it not working, so I still had my full-time job.

    And honestly, it was a nightmare.

    I hadn’t developed enough self-belief in what I could do and what I was capable of and consequently, I just couldn’t quite bring myself to jump headlong into a self-employed state.

    The fear factor


    When I first started working on my ‘side hustle’, I wasn’t doing the important stuff.

    I spent so much of my time faffing about with the pretty parts of launching a business, like fine-tuning the perfect website, designing logos and choosing colours, and completely neglecting the stuff that actually makes a difference: the marketing and selling.

    But what I know now is that all of that dilly-dallying was just time-wasting.

    If I knew then what I know now about action taking, I reckon my business would be double the size it is now.

    But you live and learn.

    The thing is, looking back I know exactly WHY I was so petrified about the idea of actually going hell for leather on my own business.


    It all comes back to fear.


    All around me was negative reinforcement; both in my own head and in all the conversations I was having with my family and friends.

    So many people told me that my business idea just wouldn’t work and that I should stick in my nice, safe, stable job.

    And here’s the thing.

    That prospect was very tempting. 

    Back then I didn’t have confidence in my ability to get enough customers to pay the bills, and given that I had a pretty nice lifestyle already at that point, I was terrified of losing all that if I backed myself and failed.

    The more I thought about the business, the more it scared me – I was crippled by the idea of taking on staff members and having to be responsible for them, providing them with the money they needed to live their own lives.

    I worried that if I hired the wrong person, it’d cost me loads of money, or they’d annoy my customers and I’d lose the revenue.

    I was anxious about the idea of being on my own, and holding myself accountable.

    I could go on, but you get the point.

    I knew I had a great idea; a fantastic service that would actually help people and make their lives better, but I was just so damn scared of putting all my eggs in one basket.

    Anyway, if you’re reading this, chances are that you’ve been nodding along.

    Here’s one of the biggest things I’ve realised over the last 9 years. 


    I’m not the only person who fully believes that they’ve got something seriously amazing to share with the world, but has struggled with the confidence to really commit to it and make sure that it happens.

    “I attended Unlock Your Potential and all I can say is WOW!”

    “It’s such a powerful, life-changing day. Everyone in the room arrived with different stories & goals but we all left with clarity, motivation & a newfound energy to become the best version of ourselves. Will is a genius at drilling down into the smallest details of your goals & actions to ensure you can be successful!”


    Charlotte Souber
    Hour 25



    There are loads of us. Brilliant people, with brilliant ideas and bowlfuls of ambition.

    But here’s the thing:

    Ambition is NOTHING without implementation.

    Ideas are just ideas, until you turn them into a reality.

    And in business, unless your ideas become a reality, you don’t reap any of the reward or benefit.

    We’ve all got different levers and motivations in life.

    Maybe you want flexibility – you’d love more family time, or you just want to be able to drop the kids off at school every day.

    Maybe you want to go on fantastic holidays, and spend quality time with the people you love in beautiful places.

    Or perhaps it’s a bigger and better house you’re after, or a shinier and speedier car.

    Or maybe you simply want to break free of the cycle of working for bosses who don’t appreciate what you bring to the table, and you want to take control of your own destiny, not having to worry about redundancy or anything outside of your control.

    Whatever your goal, whatever your drivers, whatever you want to achieve, experience has taught me that if you’re motivated, determined and driven enough you CAN achieve it.

    But I’ll also tell you, that in my experience, people don’t achieve anything substantial unless their mindset is right.

    The people who succeed are the ones who are able to say goodbye to all those fears and all those criticisms, all of those voices in their head telling them that they can’t do it, and all those well-meaning family members who tell them that going it alone is the worst thing they can do.

    And that’s what I did.

    Over time I learnt that there were certain actions I needed to take in my business life, and when I took those actions, the problems, the fears and the worries just evaporated.

    They were no longer holding me back.

    And the results speak for themselves.



     “I can feel it working already”

    Will’s course was excellent and it has changed my behavior instantly. By understanding the deeper reasons why we have goals, and creating a process to achieve them and avoid stumbling blocks, I have managed to create and implement a great plan for the New Year. I can feel it working already!”


    Chris Branch
    Forte Physical Health



    I now spend my days doing what I love, coaching people to be the best versions of themselves and sharing advice, tactics and strategies with some of the smartest business owners and individuals in the UK.

    Maybe you don’t want to be a ‘coach’ like I am, but if you’ve read this far then I’m guessing you’d like a result on the same sort of scale.

    You’re here because you do have this feeling, this sense, that you’re not fulfilling your potential, and you know that you need take action in order to unlock it, and in order to be the best possible version of yourself.

    And that’s EXACTLY why I run ‘Unlock Your Potential Virtual’ – one of my flagship immersive training courses.

    Watch what Janet had to say about her experience….


     “It’s completely changed my life.”

    “The Make It Happen course changed my life entirely. Will is a fantastic speaker and really knows how to get the most out of you, so that you can get the most out of yourself. My outlook towards everything is much more positive and productive all thanks to the course. I have and will continue to recommend it to absolutely everyone. I cannot think of one person that wouldn’t benefit from a Make It Happen course.”


    Mike Brummitt
    Liquid Gifts


     “I would highly recommend this event.”

    “I went to Unlock Your Potential as I was looking for clarity on my purpose and what I wanted in my business and was ready to be challenged on any thoughts or behaviours that may be stopping me doing this – the time was right! The day was packed with content, resources, and questions to reflect clearly on what I wanted and what was important to me deep down, as well as what was stopping me and what I would lose if I let that continue.

    We gained an understanding of what influences me and how I can change that, why I want to change it, where I am right now and where I want to be. There were spatial and group exercises to create accountability and actions, as well as many a-ha moments as Will was working through the content with us. The content was easy to relate to and process, and we came away feeling energised, inspired, motivated and ready to take action, and a few days on, I already miss being in that environment!

    Will is a delight to be taught by, and makes the day fun as well as informative, and I can feel and I experienced his genuine desire to help others succeed. I would highly recommend this day.”


    Victoria Smith-Gillard
    Canine Assisted Therapy Practitioner


    During short, sharp and energetic sessions throughout the event, you’ll learn how to unlock your potential, develop a success mindset and evolve into a better version of yourself, including:

    Clarity. Action. Accountability.

    Creating Your Vision

    Finding your true purpose and mission in life that will allow you to live your best life and serve people to the best of your ability

    Identifying Your Values

    This is all about finding out what is most important to you which will enable you to have the life and business you truly want

    Overcoming Your Limiting Beliefs

    This is one of the most important sessions of the event. Here we will banish all the limiting thoughts that are holding you back to allow you to go after everything you want without the doubt that holds you back.

    Setting Goals For Success

    Most likely you’ve set goals before, however for most people they are never achieved. That’s why we’ll work together to set goals that you can and will achieve.

    Evolve Your Thinking

    Your thoughts are everything. If you can uplevel your thinking, you can uplevel your business and uplevel your life. In this session, I show you how to do that to get the results and success you want.

    Morning Routine Magic

    This is a game-changer that is so easily overlooked. In this session, we’ll create the ideal morning routine that will set you up for a successful, productive and positive day

    Cultivating An Attitude Of Gratitude

    Arguably the most life-altering session of the weekend. You’ll learn one of the greatest secrets known to mankind, why you don’t want to strive to be happy and the science of how to turn any negative into a positive.

    Mastering Your Time

    We’ve all got the same amount of hours in the day. It’s how you use them that’s the game-changer. Here I’ll show you how to use your time most productively to get everything you want to be done.

    Habits That Stick

    You hear the word consistency a lot. It’s a go-to buzzword and rightfully so. What you do every day is what will get you results. In this session, we’ll go over how to create lasting habits that lead to the success you want.

    Dissolve The Fear

    We’ve all got things that hold us back. Some of them we recognise, but others we’re not even aware of. We’ll dive deep into this, and help you identify your fears, both the obvious and obvious and – crucially – share strategies for how to eliminate them.

    Selecting Strategies For Success

    Success doesn’t happen by accident. There is a process, a system, a recipe. And that’s what we’ll close the day by discussing in detail – the recipe that’ll take you from where you are now to where you want to be, and how to get there as quickly as possible.

    And so much more...

    Look: I want to get one thing straight here, this isn’t “woo-woo”, psycho-babble. Everything you’ll learn at ‘Unlock Your Potential Virtual’ is real-life, real-world stuff that I’ve used and my clients have used to experience significant success.


    Each session is designed, not just to get your mindset right, but to give you a shortcut to success, and I’m very confident that when you attend the event, you’ll walk away with a greater ability to reach your goals and get where you want to be.

    In fact, I’m so confident that I’ll guarantee it.

    Join me at Unlock Your Potential, tune in to the event and, if you feel like it hasn’t been a good use of your time, all you need to do is let me know and I’ll refund you every single penny.

    “Okay Will, I’m interested, but I want to know what sort of event this is…”

    If you’ve been hanging around business and personal development type events for a while, then you’ll know firsthand that there are a lot of different types of events.

    But I’m pretty confident you’ve never been to an event like this before.

    It’s not one of those big, huge ‘arm-waving’ type events, and there’ll be no burning coals in sight.

    It’s also not one of those ‘pitch fests’ where you can get in for free, but you have to listen to six hours of slick salesmen (say that ten times fast).

    Instead, it’s an intimate online gathering of two or three dozen people who are committed to success, and committed to truly unlocking their potential.

    Don’t worry, I won’t make you overshare, but I will make sure that you get plenty of time to get any questions or challenges answered properly.

    It’s a workshop-style format, so there’ll be talking bits from me, a few group exercises and workbook tasks; so it won’t just be one person droning on at you all day.

    What Will Be Different When I Walk Away From The Event?

    This, for me, is the MOST important question.

    There’s no point in attending events like this if nothing changes as a result.

    But unfortunately, that’s the case at a lot of business and personal development events.

    You might write some stuff down in your notebook, but when you get back home and the enthusiasm fades, you just return to the same way of doing things, and you go back to the same old results.

    This event is different. It’s designed specifically with ACTION in mind; that’s why my mantra is ‘make it happen’.

    My goal for every single Unlock Your Potential Virtual delegate is that you walk away at the end of the event with a strong, solid plan for how you’re going to achieve what you want, and reap the rewards for you and the people you care about.


    When and where is it?

    When: 6th and 7th November

    Where: You choose


    In the past, when we didn’t have to wear a face mask to grab some bread and milk, I’ve run these in person.

    But I’ve always had emails from people who can’t make it in person, or can’t justify the added costs of hotel rooms and travel.

    That’s why, with everything considered, I’ve decided to run Unlock Your Potential online.

    This isn’t going to be another run-of-the-mill Zoom call though, where Simon keeps leaving himself on mute and Sally can’t work out how to turn her camera on.

    Unlock Your Potential Virtual is an in-person experience.

    I’m going to be hosting this event from a specialist online event studio and streaming it through a platform designed to enhance your experience – with handouts and exercises to keep you involved.

    So although we may not be in the same room, with your workbooks and pen in hand, it’s going to feel like we are.


    Your Investment is just £197 (inc VAT)




    Chances are that if you’re still reading this, then you’re interested in attending Unlock Your Potential VIRTUAL, but you might still have a few reservations. 

    I want to put your mind at ease.That’s why I’m not only offering Unlock Your Potential at the cheapest price it will ever be but also giving you my word that you’ll get my 100% no risk, no quibble, money-back guarantee!



    All Access Ticket

    £ 197 (inc VAT)

    Full unrestricted access to both days of training

    100% Money-back guarantee

    See what our past delegates have to say

    So, what do you say?

    There are certain moments in our careers where we’re faced with choices.

    And the choice we make will depend on what our future looks like.

    I don’t know about you, but this feels like one of those moments.

    You can either keep doing what you’re doing, and hope in vain that things improve drastically, or you can take action, secure your seat at Unlock Your Potential Virtual and take control of your own destiny.

    Only you can decide which choice to make, but if you’re hungry, ambitious and you want to be the best possible version of yourself, my recommendation is that you secure your seat now.

    You see, although we’re all different, one of the things that I’ve come to realise over the years is that there’s one characteristic that splits us all into two groups.

    Either we’re action takers, or we allow the current to just drift us along.

    One group takes control of their lives, and takes action to secure the things they want, whether it’s more money, a better lifestyle, love, more free time, better health or any other desirable thing you can think of.

    The other group doesn’t take action. 

    Instead, they either hope that things will turn around for them, or they bemoan the fact that their life isn’t where they want it to be.

    Which group are you in? I guess now’s the time you’ll find out for sure.

    Either you can take action, and secure your ticket to Unlock Your Potential, and reap the benefits that come from attending, safe in the knowledge that your investment is guaranteed and risk-free as a result.

    Or you can do nothing.

    I know which one I’d pick, which is why the ‘me’ of 5 years ago would be clicking the button below right now.

    I urge you to do the same – click that button right now, join me on the 6th and 7th November to take control of your future.

    I hope to see you then.


    Frequently asked questions

    What are the event timings?

    The timings are 8:45am until 8:00pm on the Saturday and 8:45 am until 5:30pm on the Sunday.

    Can I get my money back if I don't enjoy it?

    Register your place today and attend Unlock Your Potential. Absorb every bit of information Will has to offer. You will already be taking action before you have even left for the day.


    And if by the end of the day, having attended, you don’t think it was worth every penny you paid – and more – just let us know and we’ll refund your investment in full – no questions asked.

    Why should I listen to Will Polston?

    Since 2009 Will has helped thousands of people develop their mindset to become the best version of themselves.


    He’s renowned for his high energy and ability to help people to get really clear on what it is they want in life and take action to achieve it. He probably can empower anyone to achieve anything.


    As well as dramatically changing the lives of those he’s worked with, Will has a number of academic qualifications in this area too including:


    – Youngest British Male Member of the International Coaching Federation (The worlds only globably recognised coaching body)


    – A Neuro Linguistic Programming Master Practitioner


    – Certified Master Coach


    Safe to say, he knows what he’s talking about.